11-06-2015 - What should a window display say?

A window display is like an identity card of the brand. It should prove something, it should stop you on your promenade. Window displays trend nowadays isn’t to show everything once but to make you curious for more, to make you step inside the store. It should intrigue you and it should be eye-catching each time you pass by. They should have a story, a concept and a visual impact expressed clearly using a few number of elements with a strong link in between. The display enriches the urban experience and also gives a new vibe to the street each season. The beauty in the design display is precisely this, the ever-changing refreshments and the challenge of expressing one brand idea in millions of ways.

SOURCE of photo : www.pinterest.com

d758e1c0e3ea8a8991cf8b389130aa4cnew d 8   1e683da3b6125fdf91693c71703fa226 4f937cd4e57625ab2d9d2cfcbe654552 5ddc0402594413ab907de7281623521c 6c2d9bdfcd9d2b574b3e7b8c1a4c1fad 8aa84d7849b7d01da9ab166415cc0780 8e555c087cdd520162df140454367a24 9aa299c18c1af1ae0f0ea01a19c9152f 014eccd7d59ae15842a15a8c24f18526 27bf8eae7c48663438414f8308cde985 43c6b9b0dfb661782d5c74fd8c9fcac5 158cfe92eb60519eeabb282d36ffe183 342a8a6343a53a690317cc4f535f8f98 475e8b8ba722b4e8553068fdbdb5698f 980d11d9a982eafbb98ef68eb65150e3 8295f37a655f03ce930681c49a005d0a 8795b9c62593f2bf7cdadebb9ed43726 27538ba5281b333ca316bc2f5947cb5c 79208cf31690101da835a61008af9c72 87059acdecdb4f0ef14bab17cb429d8b 3320557efd5bcb1f71a0ef823a502859 a36ef3981abdb00c1b4c4c7614544d47 a229c8112de10de6b4d79b9b814a5c59 b39242f5796c8bb37bf0d2989079d14d b170735891fab605b595093874231f5c c4b7804d1e75930626070426ed4b8df4 cec5a55102b5b0829d7c00efb75b333c de36615f06798c6f73f8188925ee8ffa e49e83b9c30a16cd6208587e9778a039 e764c36f85fa7992e0c06857f1dae224 ffbe92011f7dd15de775e7294929ab99

02-04-2013 - Tribute to a Great LADY – Andree PUTMAN

Tribute to a Great LADY – Andree PUTMAN


The French stylist Andree PUTMAN passed away on Saturday, January the 19th 2013 in her Paris home at the age of 87.

She was a world renowned architect and interior designer, famous for her timeless, elegant and clean style.

Numerous decors for hotels, restaurants and chic stores carry her signature, including a variety of furniture and everyday objects.

The designer enjoyed mixing materials and different styles, especially Art Deco.

Two elements were essential in her vision: light and space.



Her colour pallete contained black, white, beige, grey and sometimes Klein blue – elegant and stark.

The Americans were always very passionate about her, for them she was the very chic French style.

She also redecorated the CONCORDE airplan for Air France.

The former French Minister of Culture, Jack Lang, paid tribute to the departure of a great lady, that held a great utopia – making the art pervade every social class. « She was harmony itself and she knew to how surround herself with it. »

The spaces she designed were luminous, stark, refined, sprinkled with shades of beige and grey.

Andree Putman brought back the curved lines in furniture design. She drew her inspiration from the 1930s.




The taste for BEAUTY was not acquired by chance. Andree Christine Aynard was born December 23rd 1925 in a French bourgeois family, descended of famous “de Montgolfiere” family, the invetors of the hot air balloon. Andree spends her childhood between Paris where she studies the piano (about 8 hours a day joined by her sister) and the family holyday residence, that is non-other than the Cistercian Monastery in Fontenay, Burgundy where her fine taste is forged and strengthened.



She fought to make the BEAUTIFUL and useful available for everyone and to impose her style even if she had to suffer from this.

She pretended to hate the good taste, but she became the very definition of it. Timeless furniture and everyday objects designed by her are today on diplay in various museums.

In the photo below: Andree Putman with her daughter Olivia Putman.